In the words of Inigo Montoya, "You keep using that word. I do not think it means what you think it means."
"Smite" of course has the Biblical/archaic usage of "defeat or conquer," but according to the dictionary it also means "to strike with a firm blow." But does that meaning make this headline make any more sense? NO.
I mean...how does this get approved and go into national circulation in the Sunday ads? I'd love to have heard the copywriter explain this.
3 comments:
Mmmm... Velveeta!!
Huh?! They want us to strike the Velveeta with a firm blow? But isn't the whole point of Velveeta that it is so soft and smooth?
This agency obviously has no editor or proofreader on staff.
What the hell?
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